Christians and Earth Day

Earth day is coming soon (4/22/09). This month we have Easter as well…so it got me thinking. How should Christians respond to Earth day?

First, I think we need to keep it all in perspective. Yes, we are to be good stewards of the planet. However, we are not to be earth “worshipers.” The earth is just another thing in our lives that God wants us to be a good steward with. Yes, it is important…However, Jesus Christ and His shed Blood is much more important. Saving souls should be above saving polar bears. You know what I mean?

So, do I think Christian’s should celebrate Earth Day?

Sure. Just make sure you have this whole eco, green planet stuff in perspective. Make sure that you are lined up with the Word and that God is your priority and His will. Do not let being green override sharing the Love of Christ and your true God-given purpose.

All that said, I thought it would be cool to add some fun stuff to do for earth day…

Earth Day Activities:

Plant a tree. This could be a fun family project.

Recycle. Take those cans you have been saving and turn them in.

Make the whole day green. Make eco choices all day long.

Clean up. Take your family to the park and clean up the junk left by others.

Make a point to add more green. Add at least one more green activity to your life.

Go on a nature walk. Enjoy the beautiful environment that God created for you.

Organic. Visit your local Ma and Pa farmer and shop for some earth friendly stuff.

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

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A Huge Birthday Party! Giving Our Planet a Big Presenet on Earth Day

If you have a computer, imagine how you could make a difference!

How you say?

That is all I do, show others how to promote Earth day with a Professional Events Marketer that is sharing their knowledge specifically to get an important message out. Just imagine sending one note, or just telling a friend or colleague your business Supports Earth day!

It is not just about prestige it is about you creating value in your network. When you are seen to have a heart, this is attractive to people in all lifestyles. This can make your businesses look very good. Its attractive seeing a business you are involved with supporting a worthy cause!

Let me explain.

We have created Groups that are Non-profit just for helping with education, one is called Recycling Renegades, 10×10 at Face book and we have used many services that many do not know are there but used them strategically to spread the message about Earth Day. We are just getting the word out that Earth Day can Help Corporate create a better image.

To make it worthwhile for a businessperson to get involved, we have managed to get a great set of training on Social Traffic Media to get them interested in helping us with Earth Day.

Just look at the Fun we are having, but I have to say, it is a very serious message. Its not taken lightly as its global warming, pollution, rain forests rebuilding, forestry’s, clean ups on oil slicks and more. We have demonstrated our dedication with the work going into promoting Earth day and all the people fulling you tube channels and other Medias, just to get the word out about earth day, we are taking this serious.

Warning, it is not pretty! What is happening to this earth has been hidden and covered up, please if you have a weak stomach do not look and investigate.

Now look at all the Professionals that want to be part of this big picture and give a little time to learn better skills and Promote our Earth.

If over 2000 People see the Value, will you? Many together can make a loud voice for earth day do you not think it would be exceptional for your business to be involved in such a momentous occasion.

Get with it or be left behind, it is a simple decision!

Green Energy Technologies

To Living a Greener Life - 5 Steps

Lots of people talk about trying to live a greener life, with some even going so far as to completely change their lifestyle, but most people aren’t sure how to go green because they don’t know exactly what that means. Sure, most people know the basics that scratch the surface such as reusing, recycling and reducing the amount of waste output for their homes but there many other steps you can take to move towards a cleaner, greener environment.

If you’re wondering how you can make your life greener, here are five different tips that are simple and easy to implement and that don’t cost the you anything.  All it takes is a little dedication and after a few months, these five little things will become second-nature to you.

1. The next time you go shopping use cloth bags at the grocery store instead of paper or plastic.  These cloth bags can be purchased for as little as a few dollars each and they’re much stronger than paper or plastic bags and will last you through years of use. 

These bags help reduce waste since most people throw away the plastic and paper bags.  The hardest part of using cloth bags is remembering to take them to the store, but once you get in the habit of using them, it becomes unconscious habit.

2. Replace your standard light bulbs with compact fluorescent bulbs.  These bulbs use less energy and last for four to five years, almost 15 times longer than traditional bulbs.  While the cost of a compact fluorescent bulb is more than your standard bulb, they easily pay for themselves over time requiring less frequent replacement and reduced energy consumption.  In fact, studies show that a CF bulb can actually pay for itself within one to two months.  One CF bulb also saves about five pounds of greenhouse gas carbon dioxide a month.  Replacing every bulb in your home can have a huge impact on the environment and on your wallet.

3. Use public transportation.  By car pooling, taking the bus, or using the subway you can cut down on the amount of gas you use and the amount of exhaust your car emits.  While it may be an inconvenience in some ways, it is one of the best ways of helping the environment.  Even better, walk or ride your bike to work if possible.  This not only saves you money and helps the environment but it also keeps you fit and healthy!

4. Adjust your thermostat by a few degrees.  By turning your thermostat down by just two degrees in the winter, you can save over 50 pounds of greenhouse gas carbon dioxide per month while lowering your heating bill.  Turning it up a few degrees in the summer can likewise save you money and save the environment. 

5. Finally, only wash your clothes or run your dish washer when you have a full load.  It wastes water and electricity to wash and dry only a few pieces of clothing.  In fact, if you can, try to wash your clothes using the cold water cycle as it uses up to 50% less energy than a warm water one. 

By just doing these basics not only you can save some serious money but you can rest assured that you’re doing your part for a cleaner, brighter future. To discover more ideas you can use around your home for living green visit http://www.greentipsforyou.com!

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Against GM Foods

Genetically modified (GM) foods are not being found to be safe for humans, or for the environment. There are a number of reasons why there a growing number of people are against GM foods. Are Genetically Modified Foods Safe? The reason to resist the growth of GM food in our diet is that it has a negative impact on our environment; plants and animals grown organically are not distorting their genetic makeup.

And in the rush to accelerate the production of genetically modified foods, scientists are short cutting testing methods. Recently, the United States Tufts University, School of Medicine was involved in testing the effects of genetically modified rice directly on children (by-passing the usual practice of testing on animals). This direct testing on children created controversy and a formal letter of protest from 22 international scientists to the University; the protest letter has been made public through various social media. 
 
The letter protested the use of children as a breach of medical ethics code since children cannot legally give their consent (since it is not deemed to be informed consent) to participate in experiments. As Professor David Schubert, Salk Institute of Biological Studies said, “…it is completely immoral to feed this rice to children without proper safety testing … [i]t’s like putting a new drug on the market with no toxicology or safety trials”.
 
In defense of their position, the Golden Rice Organization issued a press release that states they “…us[ed] the correct Chinese and US government approved processes, the trials in China went ahead last year with the formal approval of their parents and the understanding of the children”.   How do children understand the impact of genetically modified food on themselves or the environment? It’s a complex subject that many adults have a hard time understanding. Also, how can anyone (parents, children, or testing scientists) understand what the long term effects of genetically modified “golden rice” are on the human body without prior study or testing? 
 
More importantly, will the overall risks of genetically modified foods over time out weigh the alleged benefits? Farmers have cross-bred plants and animals for hundreds of years to improve their products. Improvements to size, produce yield, taste, hardiness have been achieved through relatively natural means and within nature’s own boundaries; different species were not bred together.
 
With the discovery of DNA and a method of gene extraction, the concept of genetic modification was born. The intent of genetic modification is to create food that grows quickly, yields much, is resistant to pests, to disease, and to other natural events. However a number of scientists respond that the benefits are not worth the risks; genetically modified foods often become resistant to herbicides and pesticides requiring ever increasing amounts. There is the suspicion (still unproven) that pollinating bees have been affected by the increasing use of these chemicals and that both pollinator and predator species have been affected by the genetically modified crops (also known as transgenic crops) through habitat destruction and use of dangerous herbicides and pesticides. 
 
Since the introduction of genetically modified foods, some scientists are reporting that food-related illness has increased. The only published human feeding study confirmed that genetic material in genetically modified soy transferred into the DNA of intestinal bacteria and continued to function. What long term impact will these foods have on the population and the environment?  There are many more potential risks in the development of genetically modified foods. Animals that were fed genetically modified feed appeared to suffer from increases in fetal death, low birth weight, sterility, and more. The concern is that human reproductive failure and sterility or infertility will be long term consequences to using GM foods.
 
In the US, the Department of Agriculture reports that cotton and corn crops have been genetically modified to produce their own Bt toxins since 1996. Bt modified crops are insecticidal crystal proteins and are considered effective against crop-damaging caterpillars. The toxins are considered important for pest control and since resistance to herbicides and pesticides is growing, the sentiment is that these genetically engineered Bt toxins will help to protect the crops. The issue with the GM Bt toxins is that they are considered serious allergens; ever wonder why so many more children and adults are exhibiting allergic reactions than ever before?
 

The problem with genetically modified foods is that there is also a reaction for the action; unfortunately, globally, in our rush to grow food supplies, we have not taken the time to properly test and research the long term impacts and effects of genetically modified foods. It is easy to be against GM foods - our planet is at risk.

To read more about genetically modified foods and the healthy alternative - organic foods, please visit Is Organic Food Better?
Kris Bovay is the owner of Voice Marketing Inc, the business and marketing services company, with a difference. She is also the owner of a small business website, more-for-small-business.com and an organic food website, Organic Food For Everyone. Kris has 25 years of experience in leading large, medium and small businesses … and a life-long passion for healthy food and a healthy environment. Copyright 2008 - 2009 Voice Marketing Inc.

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A Carbon Footprint is Impacted by Fugitive Refrigerant Gas Emissions

The United States and a host of other foreign countries are focusing on fugitive emission tracking for certain industries. The goal is to identify the amount of substances that are emitted into the atmosphere when a refrigerant gas leak occurs. This will give government officials at the EPA a better understanding of the amount of greenhouse gases harming the environment each year and contributing to global warming due to the ineffective management of refrigerant gases.

Fugitive emission takes place when an unexpected leak of a hazardous substance occurs in a system and the discharge is not contained in a vent, stack, or duct. This may be caused by a component failure, poor servicing, or a breakdown in some industrial process. When a system containing refrigerant leaks, these high global warming potential substances cause damage to the atmosphere. Certain refrigerant gases are not broken down in the atmosphere and end up entering the stratosphere and destroying the protective ozone layer over time.

Across the U.S. economy, refrigerant gases or fugitive emissions equal over 300K tons of carbon dioxide each year. Other countries have similar or worse outputs. Many environmental regulations, such as The Montreal and Kyoto Protocols, exist to reduce the escape of harmful substances, like refrigerants, into the atmosphere over time. There are additional goals to reduce the potential for global warming in the near future and to improve air quality in the long term by reducing the emissions refrigerant gases.

A select few refrigerant gases have multiple detrimental effects on the environment. Not only are they ozone depleting substances but they are also chemicals with a high global warming potential (GWP) which places them into the category of greenhouse gases which lead to global climate change. For many reasons, it is important to effectively monitor, track, and report refrigerant gas usage.

The EPA has finalized its rules pertaining to any fugitive emission occurrence, whether through evaporation or a leak. The regulations apply to several industries, including existing and newly constructed facilities with systems using refrigerant gas in their workplace heating and cooling systems. Other industries are industrial chemical manufacturing, electric services, pulp and paper mills, and petroleum refinancing.

Tracking fugitive refrigerant gases is required by facilities owning or operating HVAC-R systems or by manufacturers who produce them. The EPA has identified a number of dangerous compounds, among them chloroflurocarbons, hydrofluorocarbons, methyl bromide, halons, methyl chloroform, and carbon tetrachloride.

A particular concern for fugitive emission problems is with refrigerant gas, because it contains chloroflurocarbons and hydrofluorocarbons, two primary contributors to the weakening of the ozone layer and the increase in greenhouse gas volumes. Furthermore, refrigerant gas is used across many industries in refrigeration and cooling units, ventilation and air conditioning systems, and fire protection systems.

When a fugitive emission occurs, businesses are required to track the refrigerant leak rates and report annul refrigerant usage it to the EPA. One of the primary emissions scopes, fugitive refrigerant gas emissions are an integral part of an organizations carbon management requirements. Of the utmost importance is the determination of the HVAC-R system that is leaking and the capturing of the service event detail related to fixing the leak. Systems containing refrigerant gases must be inspected by EPA certified technicians and all service events must be logged when refrigerants are handled.

The new fugitive emission regulations provide a more standardized approach to thresholds identified by the U.S. Clean Air Act at the direction of the EPA. These include continuous monitoring, tracking of leaks, and reporting of leak repair, and containment.

Web applications and specialized tools can increase an organization’s efficiencies related to HVAC-R system maintenance, improve accuracy of refrigerant inventories thus saving money, and turn manual processes into a centralized, automated work flow. Development firms who specialize in the area. They ensure compliance and reduce the likelihood of substantial fines.

Daniel Stouffer, Product Manager at Verisae, has more information about fugitive emissions management. Refrigerant Tracker makes it easy to monitor, manage, and report refrigerant gas usage across multiple locations. Learn more at: http://www.Refrigerant-Tracker.com

Free Computers of Your Green Life Segment!

Journalism Development

The impression created by the media over years has been held with mixed feelings. Whereas some media corporate world are known to have positively helped transform societies politically, economically, culturally and technologically; some other have only torn the world apart through negative reporting that supports aggressive confrontation, glorifying terror activities to make eye-catching headlines with selfishly money motive.

Similarly, the aggressive, corrupt and oppressive groups and individuals (religiously, politically or economically) have been glorified in the way that sustains situation that steadily extinct some societies.

Their content hardly provided or suggested solutions to alarm-triggering headlines. And much of the media activities have lacked an element of social responsibility that is tangible to give a voice to the voiceless and direct transformative opportunities to the poor, disabled and other disadvantaged groups

Journaling is a key communication tool. All organisms by nature communicate either verbally or non-verbally, yet attempting to make sense of whatever cues that are exchanged or evaluated.

True, we tend to be evaluative of one another whilst trying to figure out what intentions the other party could have towards you. The aim can be to help measure up the relationship that possibly could be developed, whether health or not.

Of course, in certain encounters some people could be threatened, suspicious, lack confidence, defensively withdraw or get on well in a healthy and rewarding relationship. This, indeed, is how communities can influence attitudes and behavior towards one another. That way, we could manage, control and direct directs and behavior. What a powerful tool a pen can be!

But success through journaling it self needs a period of training and practical experience, such that we can communicate to effectively make or unmake relationships or evolve life through the aspects of observing, reading and listening to words and actions of others and things.

The primary motivators to writing is the element of having an opinion yet unique. As part of research steps, one would be required to publish a final report or summarized article from the investigations, results and analyses carried out. Other researchers or students would want to review literature about statements pending investigation. From their successes, investigators either get awards or promotion.

Through practical experience, some people make careers out of their abilities and skills to communicate effectively as writers, as advertising agents, as interpreters and, as counselors or therapists.

Secondary employment too could be provided by journalism like driving, distribution, sale or retailing, legal advising et cetera. Eventually, those associated to it could become social icons or global media giants.

On the other hand, journaling could have important health benefits as stress reliever. By writing about one’s traumatic experience, sufferer could drop so much mental toxins off him or her.

And, at the same time it would help improve on analytical and problem-solving skills crucial in successful dealing with the ever emerging challenges encountered in day-to-day life.

From the natural or ecological sense, journaling or communication significantly help to connect different elements of the eco-system -through the principles of interconnectivity and interdependence.

And through media, we can help improve the dangerous global situations as nuclear conflicts, to make the world a better place for everyone to live in. But this would only be so if we formed a common objective in solidarity to it (non-violence) under the principle of conscious non-violence through tolerance and respect for divergent views.

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Solar Powered Weeding Cart

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The Queen of Re-Use

If I gave my family questionable marks on its efforts to reduce, I admit that when it comes to re-using I am the Queen. When I was a teenager there was a song, ‘I was country, when country wasn’t cool.’ Well, I was re-using back when it was called hand-me-downs and everyone looked down on you for wearing them. Honestly though, I can remember being about five and having a distant second cousin visit. She had brought a bag of clothes that had been her daughter’s, who had died. That may sound morbid, but I think my smiles and thanks for the ‘new’ clothes may have helped to let go of not only the clothes, but a bit of her grief as well.

If you were to look in my three year old’s playroom, most of the toys you would see have been given to her second-hand from friends, purchased at charity shops or even salvaged from the bin…including her wonderful Little Tikes kitchen centre.

But my re-using does not stop there, if you open my kitchen cabinets you will see stacks of old containers that once held spread, cottage cheese or something else. With the exception of the air-tight sealing bowls that my husband uses to transport his food to work each day, we do not purchase or use Tupperware, Serv-rite or any other type of plastic wear. And those plastic containers that once housed my produce such as strawberries, blueberries and peaches are now being re-used as pots for my spring seedlings. I also have a cabinet full of sauce jars that I am looking for ideas on how best to re-use. I have already filled several with nuts, bolts, nails and the like. But even after getting organised myself, I just can’t bring myself to throw these into the recycle bag when I know that they are perfectly re-usable as they are. As I mentioned yesterday, I re-use the few plastic bags we get from quick trips to the corner store for bin liners in the bathrooms.

I have even taken to re-using my daughter’s Fruit Shoot bottles by refilling them with concentrate fruit and water. Of course, a tad of a warning on this one: do not freeze plastic bottles as it can cause a cancer causing chemical to leach into the drinks. So I always replace the bottles after a few uses just to be safe. But then they can go into the recycle bag (but that is tomorrow’s topic).

Even dinner last night was re-used food; better known as left-overs. Anyone that reads my blog knows I have dozens (hundreds?) of ideas for re-using food as soups, smoothies, casseroles, stir-fries or just re-heated and served. I call this creative cooking and make it a staple of not only our family’s diet, but of my blog as well: offering recipes to my readers.

I think one of the most beautiful examples of re-using is the folk-art form of quilting. Not only can worn-out old clothes be turned into colourful quilts, but they can tell a story: our history. I have also heard of people braiding old cloth to make rugs as well. Last year at the Green Show, I bought my daughter the cutest little purse made from old plastic juice boxes by a women’s cooperative in the developing world.

Thinking back to my own childhood and the used toys and clothes that I was blessed to enjoy, I am glad that it has become the ‘cool’ thing to re-use. Not only do these items still have good life left in them, but they remind us that we, ourselves, re-use life’s lessons to improve our world. So next time before you toss that item into the bin or even the recycle bag, stop and ask yourself could it be re-used instead: perhaps that wine bottle would look nice on a table with a candle or a few flowers or could that old t-shirt be cut into squares and used instead of paper towels or how about making puppets with old and mismatched socks. The ideas are limitless…I hope you will share your favourites with me as well.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

Convertor Of Solar

5 Easy Tips Conserving Water

Everyone is looking for ways to save money and help conserve our natural resources. There are many methods that are easy to start in your own homes, but one very simple and obvious way to save is by reducing water consumption. Here are just a few easy water saving tips that you can begin doing today.

1.  Turn off running water in your sink or shower when you’re actually using the water. You can easily fill the sink with a enough water to wash your face, or fill a cup to brush your teeth. You may consider turning off the shower faucet while you’re washing your hair and then turn on again to rinse. Think about how much water is wasted. The same goes for dishes in the kitchen, turn off the water until you’re ready to rinse.

2.  There are low-water consumption toilets available that use only a couple of gallons of water each time they are flushed. If you have a standard toilet, one green living tip you may consider is placing a plastic bottle filled with sand into your toilet tank. This little trick helps the tank fill up faster and use less water.

3.  The laundry is another area where it is easy to waste water, and just as easy to save. Do your laundry in large loads rather than several smaller ones.

4. Limit your water waste outdoors. Don’t wash your car or driveway as often as you have been, and when you do, turn off the outside faucet until it’s time to rinse your car.

5. Look throughout your home, checking the faucets, toilets and pipes for any leaks. The very smallest of drips coming from a leaking pipe can eventually cost you a lot of money. Fix any leaks that you find.

If you are looking for simple ways to save the planet and save yourself money, start at home with these 5 easy steps. The planet and your wallet will thank you.

Learn more Green Living Tips and Ideas at http://greenlivingtipsandideas.com

Free Energy Economics

Gadgets of Solar

Is it Green? - A Shopper’s Guide to Buying Eco-Friendly Products

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

Water Efficiency - The Resource Matrix Part 1 of 4 - Why We Have Water and Fuel Shortages

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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