Archive for November, 2009

Is it Green? - A Shopper’s Guide to Buying Eco-Friendly Products


Is it Green? - A Shopper’s Guide to Buying Eco-Friendly Products

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

  • Is the product friendly to the planet?
  • Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
  • Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

  • Household Products — Green Seal; Certified Biodegradable
  • Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
  • Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
  • Wood — Forest Stewardship Council
  • Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

Going Green

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The Holy Reduction Grail


The Holy Reduction Grail

The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.

That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.

The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.

Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.

Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.

These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

2008 - Going Green Tech News

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Technologies For New energy


Technologies For New energy

Some Eco-Friendly Green Thoughts

How often when you go to the grocery store are you asked if you want paper or plastic grocery bags?  Well the best answer to that would be NEITHER.  To keep the U.S. stocked with paper and plastic grocery bags, takes about fourteen million trees and twelve million barrels of oil every year! Investing in a few reusable bags makes a lot of sense.

Think about those little paper receipts you get at the gas pump and the ATM machine.  If all people would simply note it in their checkbook, or in a small notebook when they made a purchase or withdrew money, it would be saving enough paper to encircle the globe fifteen times!

If every American would by one roll of recycled paper towels instead of the others, it would save over half a million trees. And how about turning the car off when you are waiting for someone, in the drive-thru lane  or stuck in a huge traffic jam?  When a car idles for more than a minute it is polluting the air and wasting your gas.

Cordless phones are replacing conventional phones.  But think about it… sitting in a recharging cradle and using up your electricity  twenty-four hours a day and every day of the week! Replace one or two cordless phones with your old conventional ones and you’ll save energy.  The old fashioned ones use only a tiny bit of electricity, and will work when the power is off. If you insist on the convenience of cordless phones, make sure the ones  you do get are Energy Star-rated, for high energy efficiency.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

Lisa A Mason - EzineArticles Expert Author

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5 Steps to Living a Greener Life


5 Steps to Living a Greener Life

Lots of people talk about trying to live a greener life, with some even going so far as to completely change their lifestyle, but most people aren’t sure how to go green because they don’t know exactly what that means. Sure, most people know the basics that scratch the surface such as reusing, recycling and reducing the amount of waste output for their homes but there many other steps you can take to move towards a cleaner, greener environment.

If you’re wondering how you can make your life greener, here are five different tips that are simple and easy to implement and that don’t cost the you anything.  All it takes is a little dedication and after a few months, these five little things will become second-nature to you.

1. The next time you go shopping use cloth bags at the grocery store instead of paper or plastic.  These cloth bags can be purchased for as little as a few dollars each and they’re much stronger than paper or plastic bags and will last you through years of use. 

These bags help reduce waste since most people throw away the plastic and paper bags.  The hardest part of using cloth bags is remembering to take them to the store, but once you get in the habit of using them, it becomes unconscious habit.

2. Replace your standard light bulbs with compact fluorescent bulbs.  These bulbs use less energy and last for four to five years, almost 15 times longer than traditional bulbs.  While the cost of a compact fluorescent bulb is more than your standard bulb, they easily pay for themselves over time requiring less frequent replacement and reduced energy consumption.  In fact, studies show that a CF bulb can actually pay for itself within one to two months.  One CF bulb also saves about five pounds of greenhouse gas carbon dioxide a month.  Replacing every bulb in your home can have a huge impact on the environment and on your wallet.

3. Use public transportation.  By car pooling, taking the bus, or using the subway you can cut down on the amount of gas you use and the amount of exhaust your car emits.  While it may be an inconvenience in some ways, it is one of the best ways of helping the environment.  Even better, walk or ride your bike to work if possible.  This not only saves you money and helps the environment but it also keeps you fit and healthy!

4. Adjust your thermostat by a few degrees.  By turning your thermostat down by just two degrees in the winter, you can save over 50 pounds of greenhouse gas carbon dioxide per month while lowering your heating bill.  Turning it up a few degrees in the summer can likewise save you money and save the environment. 

5. Finally, only wash your clothes or run your dish washer when you have a full load.  It wastes water and electricity to wash and dry only a few pieces of clothing.  In fact, if you can, try to wash your clothes using the cold water cycle as it uses up to 50% less energy than a warm water one. 

By just doing these basics not only you can save some serious money but you can rest assured that you’re doing your part for a cleaner, brighter future. To discover more ideas you can use around your home for living green visit http://www.greentipsforyou.com!



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Captain Piccard's Solar Impulse starts runway testing — Engadget

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Blogging Sustainability Pt.1


Blogging Sustainability Pt.1

No Bailouts Necessary: Green Transportation

Unless you have been trapped in a cave for the last seven months you are well aware of the disaster overtaking the American automobile industry. Our government is using billions of taxpayer’s dollars to prop up an industry that has been one of the leading facilitators of numerous ills in our society, which will also take billions of dollars to repair, if it is even possible to do so. 

Air pollution which contributes to increased medical costs, urban sprawl, a negative balance of payments from importing oil and global warming can all be traced at least in part to our addiction to the automobile. Now that I’ve ranted about the autos effect upon our society I also greatly acknowledge that we all, myself included, greatly enjoy the mobility and freedom provided by the pernicious machine. We can’t live with ‘em and we can’t live without ‘em. What are we to do?

A lot has been written about the currently nonexistent plug-in electric car. This machine when it finally hits the market could help solve some of our problems but current pricing estimates place the car in the forty thousand dollar range. I’m sure of one thing, it won’t solve many problems if you don’t sell them and at that price I’d hedge my bets.

However, there is one personal transportation option on the market that fits into all of President Obama’s initiatives for energy self sufficiency, global warming (reduction of green house gases), health care (exercise and weight loss), environmental protection (reduction of air and water pollution), and infrastructure renewal.   That option is the Electric Bicycle.

The electric bike using lithium batteries (traditional lead-acid is very environmentally harmful) can go, depending on load factors and riding habits, roughly twenty miles at twenty miles an hour on one charge. It is almost completely silent, gives off no emissions, does not use foreign oil, does not require much room to operate or park, never needs a tune up and provides exercise. It eliminates many of the drawbacks of riding a traditional bicycle for basic transportation while having few of its own. I recognize that not many of us are hardy enough to ride a bike in the rain, snow or freezing cold but that applies as well to motorcycles, motor scooters and traditional bicycles. The electric bike can get you farther, faster without arriving at your destination soaked in sweat. It can operate in many places where other motorized vehicles cannot and makes taking hills a cinch. Riding five or ten miles to work is no big deal and you can simply pedal around bottled up traffic. Usually the lightweight batteries easily detach from the bike and can be carried into your place of work or school for recharging.

Some electric bicycles offer high tech extras such as LiFePO4 batteries that are good for a thousand recharges, regenerative braking that helps recharge the battery much as a Prius does, and internal gearing to generate more torque for uphill climbs. Most electric bikes use what is referred to as a hub motor. This is not a traditional gear or belt-drive motor but is built directly into the hub of one of the wheels. This motor contains two internal rings of opposing magnets that when power is applied causes the wheel to spin. Such motors need little service and never require oil changes, spark plugs or new belts.

Electric bikes come in several of styles. There are the traditional “beach cruiser” and mountain bike styles as well as electric folding bikes, tricycles and “road bikes”.   The electric folding bikes are particularly interesting. Smaller and lighter than a traditional bicycle, they easily fold up and fit into a car trunk and can be carried on a commuter or subway train with little effort. You can take the train to your stop, unfold the bike and pedal on your way. They are also useful for those who live in tight quarters and have no external place to store their ride.

For those of you that are moderately handy with tools, there are a number of electric bike kits on the market that allow you to adapt an ordinary bicycle into an electric bike. One company, Worldwide Electric Bikes, has a particularly well-designed kit that has many of the features I previously mentioned. These electric bike kits do not require a high level of mechanical ability to install. A few common hand tools, a basic understanding of how things go together and the ability to read directions is all that is required. However, if you don’t know the difference between a crescent and a hex wrench, you may wish to buy a pre-made bike or have someone install the kit for you. If you do choose to go the kit route, you can end up with a much more powerful and sophisticated bike for substantially less money than a factory built electric bike. 

Electric Bicycles in all forms have long been a staple of personal transportation in Europe and Asia where there are hundreds of thousands in operation. In the United States bicycles have traditionally been dominated by the toy or recreation market or for the dedicated enthusiast. In both Europe and Asia, cycling has been a traditional means of basic transportation. I believe that this is going to be more and more the case in this country. People are avidly seeking relief from the high financial and societal cost of automobiles. The electric bicycle, while not a panacea, is definitely poised to help provide a portion of that relief.

Electric Bicycles are inexpensive to purchase, require no license or insurance, have a negligible cost of operation and are totally “green”. So, what’s not to like?

 

http://www.worldwideelectricbikes.com

   

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Antarctic Peninsula Climate - A Change in Krill Ecosystem


Antarctic Peninsula Climate - A Change in Krill Ecosystem

Antarctic Peninsula has been experiencing warming trends for over 40 years with an increase of 2-3 C, thus correlating with lower sea ice conditions in the Amundsen Sea and Bellinghausen Sea. Warming temperatures around the Antarctic Peninsula is changing the dynamics of the ecosystem. The rise in atmospheric temperature is causing increasing in melting of freshwater glaciers and ice shelves. Fresh water emerging into the sea counteracts the salinity within a regional area. Changes identified are;

• Decrease in sea water salinity up to 60 miles offshore
• Lower sea ice
• Decreased krill population
• Increased salp (open ocean tunicate that is reminiscent of a jelly-fish) population
• Increase in cryptophytes (single cell phytoplankton algae)
• Decrease in diatom phytoplankton
• Increase in carbon sequestering in deep ocean sinks
• Decrease in carbon availability in the food chain

The Antarctic Krill (Euphausia superba), a small shrimp like crustacean is the most important zooplankton species associated with the sea ice and plays a crucial role in the Antarctic food web. On a regional basis the amount of krill appear to be declining in the southern ocean. There are definitely lower trends in krill population during lower sea ice years around Antarctica. Part of the rational for the population decline is that ice algae rely on the sea ice for protection and growth. The krill need the sea ice in order to feed on the algae and phytoplankton.

Krill occur in groups or large swarms. They are less than 3 inches in size and feed primarily on phytoplankton and sea ice algae. Krill filter diatom phytoplankton out of the water column and scrape algae from the sea ice. Apart from frequenting the sea ice to feed, krill in particular juveniles, seek protection from predators in the many nooks and crannies formed by the deformed sea ice floes. Krill is the staple food of many fish, birds and mammals in the Southern Ocean. The biomass of Antarctic krill is considered to be larger than that of the earth’s human population.

Sea- ice algae utilizes atmospheric carbon dioxide for its energy source, the same as plants do on land. Krill diet of the sea-ice algae and phytoplankton is essential for converting the carbon for use in higher animals such as fish, birds, and whales. This carbon conversion is a very critical role in predatory nutrition. Additionally krill do eliminate some of the silica from the diatom shells and carbon in sticky balls that sinks nearly two miles into the deep ocean. These cold, deep waters are able to contain carbon dioxide and prevent the gas from rising to the surface, thus immobilizing carbon that is not passed into the food chain.

In recent years there have been increases in algae phytoplankton called cryptophytes. Mark Moline, California Polytechnic State University, states that the cryptophyte population correlates with warmer temperatures and lower salinity waters that are produced by the melting of the freshwater glacier. Cryptophytes measure around 2 mm, while other plankton in the Antarctic waters are much larger and measure 15 to 270 mm. Along with the increase in cryptophyte population an increase in salp, a pelagic tunicate, population has also occurred. There are differences between salps and krill. Salps feeding efficiency is capable of grazing on smaller food sources less than 4mm, whereas, the Antarctic Krill efficiency declines on any food less than 20 mm. The salps compete with krill for the phytoplankton and thus decrease the krill population. Additionally the salps feed on krill larvae, which also cause a decline in krill numbers.

The warming trend in the Antarctic Peninsula is showing a pattern of increasing cryptophytes over other phytoplankton and the increase in the salp. This influence is due to the low sea ice and the lowering of the salinity in the seawater. Salps and cryptophytes do better in the lower salinity, while the krill and other plankton are unable to tolerate the increased freshwater regime from the glacier ice melts. This selectivity gives preference to the salps as the dominant species while decreasing krill abundance. During lower sea ice seasons the density of krill declines while the salp population increases.

Carbon sequestering into the deep ocean from the algae and phytoplankton occur by both the salp and krill. Both species eliminate the atmospheric carbon received from the primary producing algae by producing fecal pellets by the salps and sticky balls by the krill, thereby, reducing the amount of carbon dioxide in the atmosphere. The salps though sequester more carbon into the cold deep ocean than the krill. However, the krill provides the most efficient pathway for carbon transfer up into the food chain. The cryptophyte dominated waters are less efficient in the food chain due to increased feeding by salps and the difficulty of the krill to utilize the cryptophytes as a food source. Migration patterns by penguins are changing, in part due to the changing krill population. Krill is a mainstay diet for penguins, and if the krill population changes, many other ecological changes occur with it.

Steve Bynum has worked at Palmer Station along the Antarctic Peninsula. He not only enjoyed the ecosystem along the Bellinghausen Sea but he has also witnessed the changing climate conditions.

Join Steve at http://www.climatechangenewsletters.com as we take a journey to discover the warming and cooling effects of our planet.

The Headlines of Aviation News

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Reuse It - Green Tip


Reuse It - Green Tip

It is good practice to reuse as much as you can. It will prevent waste and for plastic items help keep them out of dumps!

Items you can Reuse at least once:

* water bottles. as long as you keep them clean, you can reuse them several times. It will save you money just to refill the bottle with tap. refrigerate it and you are good to go.

* newspaper. you can use old newspapers to clean your windows and mirrors, as shelf liners and more. reusing newspapers can really help save on paper purchases, thus saving trees!

* donate or free-cycle. items like clothes, toys, books…almost anything can be donated or given away instead of tossed. just make sure it is clean and in decent condition.

* make compost. use your unused natural food items to make compost.

* batteries. stop buying one time use batteries and only purchase rechargeable ones.

* refillable. buy condiments, shampoos and the like in large containers and refill smaller user-friendly container for it. This will help you buy less bottles and use less plastic!

* bags. stop using paper and plastic bags. buy canvas bags and reuse them over and over again.

* paper. any time your printer messes up or you make an error when using paper, let your kids use it to color on. or, you can use it as scrap.

* clothing. use old socks, t-shits and cloth materials as rags, to clean the car or to dust with.

* egg cartons. these can be reused for arts and crafts, paint holders, taco items, or even to organize jewelry or small items.

* plastic milk jugs. these can be used for pots for plants or even to water them.

* cardboard boxes. go to a fun place with your kids that has a hill and have a summer sledding competition! cut large squares and use the cardboard as your “sleigh.”

As you can see, there are many many ways that you can reuse items you use everyday. Be creative and brainstorm about how you can make the most of everything and be a good steward to God’s planet!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

The Story of Eco Radio

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We Can All Do


We Can All Do

Saving the rainforests and environment is not an easy task. It took many years of neglect, mainly on our part, in keeping the environment clean. We polluted our air and our water through chemicals and different types of bacteria and debris. We used paper products that were not recyclable and or were not biodegradable.

Rome wasn’t built in a day as the old cliche states, but we managed to ruin our planet over the years and unfortunately it will take longer than a day to rid the Earth of all the garbage we have dumped on it. It is so easy to throw a piece of paper out of your car window, instead of finding a receptacle to dispose of it, or to throw empty cans in with your regular garbage instead of separating them for the recycle pickup or to bring bottles back to the store. Let’s not forget the broken down refrigerators, t.v.s, mattresses, etc on the side of the road.

I have traveled to third world countries and it breaks my heart to see that. They have no means of garbage disposal and they certainly don’t know how to recycle. Most of the people, although poor, take pride and keep their properties neat and debris free, others do not care. The same goes for people who live here on Earth. Some are proud of what they own and others could care less.

By the inch it’s a cinch, by the yard it’s hard. If we all do our part in what ever little way, we can help improve Mother Earth and make it liveable for generations to come. Let’s start by picking up our litter, don’t let the water run when brushing your teeth, use rags instead of paper towels, carpool if you can, don’t discard items on the side of the road to make it look unsightly, but for the most part…. Be Proud Of Where You Live and What You Have!!!!!!

“Nothing Leaves An Impression Like A Lasting One”….

http://www.impressionsbyjackie.com

News Of Peletex Story

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Have You Got Earthday Business on Your Mind?


Have You Got Earthday Business on Your Mind?

The sun is shining across the hills of West Cork as I listen to the story of Earthday told by a team of evangelists with nothing but Earthday business on their minds. In 2008, visionary Simon Ford started a group to bring like-minded, positive people together in socially conscious activities. He called the group Social Traffic and right now that group has Earthday business on its mind.

The group’s first major campaign centers around Earth Day with an event named, Earthday Birthday a global birthday party for Mother Earth. Earthday 2009 and the celebrations that will go with it is all set to clamor its way across the social media landscape like some all embracing vine, covering the sometimes harsh elements of the online world with a softer, greener facade which many hope will last for more than a lifetime.

Earthday 2009 is a global celebration and a day to spread awareness of people’s destructive impact on the planet. But before you jump right in there and start changing the world on a massive scale here’s a few simple things you can do to make a difference right now, tomorrow and every single day after that.

Here’s my list of top five things to do to celebrate Earthday 2009 and reduce your impact on our planet;

1. Plant a tree or two. If you’re feeling energetic plant a whole field full.

A tree will absorb CO2 and other forms of pollution, provide a home to hundreds of creatures, help to create and retain soil and performs a whole host of other ecological functions. And, in case you needed a reminder, will leave a lasting legacy of your time on the planet.

2. Walk to work for a day, a week or a whole month. You’ll feel better and the earth will be a much healthier place to live too.

You might even want to think about joining a car sharing scheme and make it a permanent part of your work life balance to drive to work only one day a week and sleep the other four in the passenger seat while someone else does all the hard work!

3. Dry your dishes naturally. Turn off the dishwasher at the dryer stage of the cycle and leave your plates and cutlery to dry themselves for a change!

4. Turn off all your plug sockets before bed. Maybe spend the evening in the dark for one day a week and treat the kids to a few ghost stories before bedtime!

5. Don’t be a water importer.

Get rid of your supply of bottled water, keep a jug of fresh tap water in the fridge and reduce the damage we do to the environment by producing plastic bottles to hold gallons of mineral water that tastes no different to the clear, fresh water that is piped through your home.

So, if you’ve got business on your mind this Earthday, perhaps you should take a few minutes to look around you and realise how precious our planet is and how beautiful that small piece of turf is right outside your window.

If you want to know more about this subject and how you can make a difference take a look at this great squidoo lens all about Earth Day Birthday right now.

Neil Ashworth is a member of Simon Ford’s Social Traffic Team who are raising awareness of environmental issues using the power of social media marketing to support the Earth Day Birthday campaign.


India to Spend $900 Million on Solar - Green Inc. Blog - NYTimes.com

The Indian cabinet approved a plan on Thursday that would vastly increase the amount of solar power produced by the country.


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China also needs to get on board.


China also needs to get on board.

Our world is facing a huge crisis today in the form of global warming. Though most recognize that it is a bomb ticking away and awaiting to explode, few of us actually make an effort to change this dangerous trend. Lots of research and methods are being discovered and discussed but very few concrete steps have been taken yet. The major culprit is the industries that contribute maximum carbon dioxide and other dangerous gases to the environment. Although it is imperative that each of us do something to reduce our carbon footprint on earth, the industries and huge factories in the developing worlds should be forced to take up real concrete methods of curtailing pollution.

With rising population, the world has to increase production of materials and goods for all. This obviously calls for more and more industries in the world, which will only add more emitting pollutants to the atmosphere. The world needs to come together to work out solutions that can both save the environment and maintain economic development.

The problem of global warming represents a serious threat to the entire world. We are running out of time as warned by many scientists around the globe. People have created this problem by greatly increasing the greenhouse gases in the atmosphere; and people working together will be the only way to stop it.

As President Obama makes an effort to introduce and promote green enterprises and industries, he will face a startling fact. Most pollution is created by China and the developing world. So no matter how much the developed world reduces their carbon emission, countries like China will compensate it with more pollutants. The per capita emission has increased six times today thanks to industrial projects which do not follow minimum environmental laws and directives.

It is imperative that Chinese President Hu Jintao and the other world leaders start to outline a plan now that will be followed by most countries, particularly China, in going green in their business practices.

However, the problem facing the world is that if we tackle this problem from a micro level, we come face to face with industrialists who are trying very hard to make their business a success and increase profit. There is nothing wrong in that because more profit would mean greater investment and a stronger economy. But most of these factory/industrial owners do not take into account the bad effects of pollution due to the emissions and discharges from their units.

Scientists across the globe are insisting that the environmental costs should also be included in the production costs. But, unfortunately, the busy industrialists do not have time to take into account the social and environmental responsibilities of the company; and, hence, little to no effort is made by them to alter the situation. Forcing the overworked staff to look into ways to follow the green norms is not cost effective in the long run.

A better way to tackle the problem is to hire a Green Consultant. The Green Consultant would look into individual business practices and suggest concrete methods to reduce pollution and reduce wastage and improper use of resources. For a nominal fee the consultant would work throughout the year to move the business toward a successful GCI Green Building certification. However, because businesses differ in nature, region, demands, budget, etc., it would make sense that one approach for all may not work well.

Consult the Green Business League website to learn more about the consultant and their expertise.

Samm Parker is author of this article on Nationalgeographic.

Find more information about Global warming here.

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